Feel like too many of your emails are going straight to your customers’ junk folder or spam folder? You’re probably not wrong! As many as one-in-five emails, on average, get sent to spam. How can you avoid this trap? To start, make sure you’re not using these keywords.
This is not meant to be an all-encompassing list, by any means. It’s helpful to consider what about these words makes them triggers. In general, you want to avoid doing any of the following:
You might be thinking “Wait, what’s left?” Especially if you’re running an e-commerce site, these unwritten rules can feel like there’s nothing left that you are allowed to say. You have options, but you might have to be creative. Don’t forget to use all of the tools at your disposal, for example, the email builder in Infusionsoft by Keap has a built in Spam check that will analyze the content of your email and give you warnings if you’re about to cross a line.
At True Productions, we recommend that you take the time to consider the goal of each email and determine what you’re trying to convey. Have a clear call to action, and then structure the content of your email around that messaging, from subject line to closing phrase. Taking the time to consider your emails from all angles will pay off in the long run, helping you to keep a clean list of happy customers who love seeing your emails in their inbox!