When you first start sending emails through a CRM like Infusionsoft by Keap, it can be overwhelming. Whether you came from another email service like MailChimp or you’re using automation to send emails for the first time, it’s easy to get caught up in the statistics and data that Infusionsoft provides—and to worry about whether your emails are truly getting through to your customers.
There are a few things you can do to maximize deliverability, including checking your content and subject lines for spam indicators, which we’ve discussed before. Today, I want to talk about the technical steps that you or your tech team can take to maximize deliverability of your emails.
DKIM stands for Domain Keys Identified Mail, and it’s an email protocol that lets the recipient’s server authenticate a sender’s identity to help fight email fraud. DKIM provides assurances to email servers that you are who you say you are, an important step in making sure you don’t get sent to the dreaded SPAM filter.
On the most basic level, DKIM works by adding a digital signature or digital key to the headers of your email message. The signature is then checked against a public key that’s located in the organization’s DNS record to make sure that they match. If they match, the server has confidence that the email was sent by the person or organization that it claims. If they don’t match, it could be a sign that someone is trying to hijack or spoof someone else’s domain.
Infusionsoft has simplified the DKIM set-up process by creating these digital signatures on your behalf. If you’re managing your own system, you can use Infusionsoft’s help tools to follow a few simple steps to set up DKIM. If those directions feel a little bit over your head, have no fear—give us a call or hit the chat tool below and we’d be happy to help you get DKIM set up for your emails. It’s a small step to take, but skipping it can have a big impact on your deliverability rates.