Shore Capital Partners
Reimagine the Annual MeetingShore Capital Partners came to us with a problem: Thanks to COVID, their annual investors meeting couldn’t go on as planned. Traditionally, business executives meet in Downtown Chicago for these important presentations, but with travel and event sizes limited, they needed a better way.
Website Development | Marketing Automation | Video Production
EyeDirect Teleprompter, Blackmagic URSA Cameras, Fillex Light Kit, Lavalier Microphones, Pipe & Drape, On-Set Hair and Makeup, Vimeo Live, Vimeo Chat, Infusionsoft, WordPress, iMember360, Chicago Business VOIP, Adobe Premier, Adobe After Effects
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A Virtual Meeting that Feels Like the Real ThingTo make sure that there were no technical challenges the day of the event, Shore opted to have us film the presentations ahead of time. Over multiple shot days across several states, our video crew travelled to meet with key executives so they could tell their story the day of the meeting. Our editors pulled together more than 35 individual segments into a polished 2.5 hour presentation. Then, to facilitate attendance at the virtual meeting, True Productions built a members-only microsite connected to their Infusionsoft CRM so that attendees could watch the event securely from around the country. The livestream was broadcast to hundreds of viewers around the country, with each user accessing the stream with their own private login. We worked with Chicago Business VOIP to set up a dedicated phone line to provide technical support during the event (though it turned out, the phones were pretty quiet, since everything ran like clockwork). When the event ended, we used automation tools to automatically block access to the stream page and direct attendees to the private post-meeting documents.
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