Website Design Proposal

Prepared for:

About Us

Successful businesses and entrepreneurs choose to work with True Productions because of our vision, integrity, and performance. What this means to those we serve is that we showcase their talents and abilities and enhance how they make an impact in a digital world. 

Since 2000, True Productions has made impactful changes and produced successful videos and websites for nearly every type and size of organization, in various industries, including small companies, startups, Fortune 500 companies, sports teams, health and wellness companies, and manufacturers of niche products. As a full-service digital agency, we provide a wide-array of services to our clients, creating and perfecting 

screen-based products that build businesses, including websites, automation, graphics, video, and photography. 

4 Golden Rules

Four company values drive everything we do: 

We Do What We Say, We Finish What We Start, We Show Up on Time, and We Say Please and Thank You.

Our 4 golden rules

We deliver on what we promise, we see every project to completion, we’re meticulous about deadlines, and we’re dedicated to courtesy and respect. 

We’re a passionate group of individuals who are committed to bringing your great ideas to life.

Our Process and Portfolio

The media content and online experiences that we have designed for our clients over the years have produced strong revenues and sales leads. We credit this success to several things: modern designs executed by talented team members, working with the best tools available, and our many years of experience. Indeed, we are incredibly proud of the success our clients have achieved by employing our expertise.

Below, we have shared some of our favorite recent projects, by focusing on two elements of our pre-development process. The mood board captures all of the design elements we’ll use as the building blocks of a new website in a single page. The high-fidelity comp demonstrates how those elements will be arranged into a functional site. Use the buttons below to flip through some of our recent favorites—and for more information about other steps in our Pre-Development Process, visit trueproductions.com/pre-dev

Mood Board

Mood boards have a lot of different uses, but ours are focused on bringing the key elements that will make up your website together to clearly communicate our customized vision for your organization. It is a visual creation that brings together Images, Typography, Iconography, the Color Palette and the Brand Attributes that will define your brand and communicate your brand identity. These elements are the foundation of the mood board and capture the look and feel of your entire website, in one place.

High Fidelity Comps

This final step in the pre-development process is a compilation of the moodboard and wireframes. The end result is a pixel by pixel representation of what the site will look like. Our clients receive a comp of the homepage and 2 other pages. We believe these three pages gives the clearest vision of how the site will be built and gives you a chance to experience the full site design.

We use a service called InVision to load in the high-fidelity comp so that you can experience our full vision for your site in a web browser. It gives you a chance to review the site in a typical browser so you can start to imagine how it will all come together in the final version. It reduces the chances of change orders or costly revisions once development has already happened.

Our Team

We like to say our team is small, but mighty. The day-to-day team is five dedicated team members, including those responsible for development, design, project management, and automation architecture. Information on each of the key members of our project team is available below. For any additional development needs, we have a long-standing relationship with an exceptional development team overseas. This allows us to ramp up or down as projects require, at literally a moment’s notice. If you can envision it, we can bring it to reality.
Anthony Cassara

Anthony Cassara

Principal

Our principal, Anthony Cassara, provides overall technical vision and is the primary automation architect. He ensures that the vision for the final product is technically sound and has all of the necessary components to provide a world-class website experience, both now and in the future.

Jamie Cassara

Principal

As one of the two owners of True Productions, Jamie is something of a jack-of-all-trades. Depending on the needs of the project, Jamie provides graphic design, photography, and organizational support.
Teri Tucci

Teri Tucci

Project Manager

Teri Tucci is responsible for both project management and QA, and is available to provide copy writing and content management assistance if needed. She will be the primary contact on a day-to-day basis, monitoring deliverables and making sure that the detailed project outline stays on track and on time. 

Jonathan Horn

Technical Designer

Our Technical Designer, Jonathan Horn, has years of design and development experience building websites that are both beautiful and functional. He brings extensive development experience to the table, particularly in WordPress and Infusionsoft, two of our favorite tools. 

Jonathan Horn
Manasvi McKenzie

Manasvi McKenzie

Creative Designer

Our primary Creative Designer, Manasvi McKenzie, contributes to the overall creative vision of a site, brings beautiful print designs to life, customizes logo packages, and lends digital graphic design support to Jonathan’s technical design.

Project Overview

Overview

Solution

Assumptions

In an effort to eliminate surprises and align the expectations of all who are involved, below represents the list of assumptions we made in developing our proposal. In the case that any assumptions are inaccurate, we recommend collaboration on a revised set of assumptions to ensure a strong foundation for the project and accurate expectations on all sides.

Project Description

Our Tools

True Productions harnesses the power of several proven tools. We’ve used our development expertise and knowledge of best practices to select the right
products for your particular
project.

Or Your Tools

We believe in these products and services, and in many cases, use them to drive our own business success. But if you have another solution you’d like us to use, let’s talk about it. We have experience with many different platforms: These are just our favorites!

Invoice

ITEM DESCRIPTION PRICE
$
$
$
$
Web Hosting $
ITEM DESCRIPTION TOTAL PRICE
Web Design & Development $

PAYMENT TERMS

Terms & Conditions

1. Authorization

is engaging True Productions, a limited liability company, located at 1526 Cook School Road, Pittsburgh, PA 15241 as an independent contractor for media services

2. Online Maintenance

This proposal includes repair to regular webpages while engaged in retainer services, including but not limited to, correcting broken links, making spelling/grammar changes to sentences or paragraphs, removing text from pages and replacing it with new text, changing broken images and graphics on the website, etc. If the client or an agent other than True Productions attempts updating the client’s pages and breaks areas of the website, time to repair webpages will be assessed at an hourly rate of $125/hour and is not included as part of the project costs to repair any damage.

3. Completion Date

True Productions and the client must work together to complete all media services in a timely manner. We agree to work expeditiously to complete the project as stated in this proposal. This timeframe is completely dependent on the client providing prompt responses and feedback on all work performed. If a situation arises in which the client needs additional time to provide the details required for project completion, True Productions reserves the right to accelerate the agreed-upon payment schedule with 30 days notice to the client. 

4. Assignment of Project

True Productions reserves the right to assign subcontractors to this relationship if necessary, to insure the right fit for the job as well as on-time completion for all tasks.

5. Legal

True Productions does not warrant that the operation of all media will be uninterrupted or error-free. The entire risk as to the quality and performance of the webpages and online experience is with client. In no event will True Productions be liable to the client or any third party for any damages, including any lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate these webpages or website, even if True Productions has been advised of the possibility of such damages. If any provision of this proposal shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this proposal and shall not affect the validity and enforceability of any remaining provisions.

6. Copyrights and Trademarks

The client represents to True Productions and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to True Productions for inclusion in webpages are owned by the client, or that the client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend True Productions and its subcontractors from any claim or suit arising from the use of such elements furnished by the client.

7. Copyright to Webpages 

Copyright to the finished assembled work of webpages and media content produced by True Productions is owned by . Upon initiating this agreement, the client is assigned rights to own the designs, photos, source code, work-up files, computer programs, graphics, text, training materials, video content, and transcriptions contained in the finished assembled website and remain the property of their respective owners. True Productions and its subcontractors retain the right to display graphics and other Web design elements as examples of their work in their respective portfolios.

8. Sole Proposal

This Web Development Proposal constitutes the sole proposal between True Productions and the client regarding their media services. Any additional work not specified in this proposal must be authorized by an email or written change order. All prices specified in this proposal will be honored for 60 days after both parties sign this proposal. Continued services after that time will require a new proposal.

9. Pricing, Initial Payment and Refund Policies

The pricing terms outlined in this agreement are valid for 90 days following the presentation of this proposal to the client via email. If no agreement has been executed within 90 days, True Productions reserves the right to modify project rates or hourly pricing.      
 
This proposal for services will be considered executed when an initial payment as stated in the “Invoice” section has been received by True Productions. If the client halts work and applies by registered letter for a refund within 30 days, to the CFO of True Productions, 1526 Cook School Road, Pittsburgh, PA 15241, work completed shall be billed at the hourly rate stated above, and deducted from the initial payment, the balance of which shall be returned to the client. 
 
If, at the time of the request for refund, work has been completed beyond the amount covered by the initial payment, the client shall be liable to pay for all work completed at the hourly rate stated above. No portion of this initial payment will be refunded unless written application is made within 30 days of signing this proposal.

SIGNATURES

Both Parties (  and True Productions) agree to the terms of this proposal on behalf of their organization or business.

Anthony Cassara

Principal

December 2nd, 2024

Please sign and check that you have read and agree to the terms listed above.