As part of our web design services, we offer a 10-step predevelopment process that helps us execute your vision for your new site. 10 steps sounds like a lot, and it is! But it’s also the best way for us to get to know you and your organization so we can build you a website that speaks to your goals, your vision, and your company culture. The process includes design comps, wireframes, conversations with key stakeholders and potential site users, all with the goal of developing the perfect web experience, tailored to the needs of your audience. Every piece of that puzzle has value, but our favorite has to be the mood board.
A mood board is a visual creation that brings together images, text, concepts, and colors that will define your brand and communicate your brand identity. Mood boards have a lot of different uses, but ours are focused on bringing the key elements that will make up your website together to clearly communicate our customized vision for your organization.
Our clients find the mood board is a great way to consider how they’re presenting their current business goals and identity. As we pull together threads from conversations with your company’s leadership, employees, and clients, the picture that emerges isn’t always exactly what the team had in mind when they started a rebuild. The brand attributes that come to the surface can be a guiding force in setting new directions for the organization, affirming existing brand identity elements, or communicating company principles clearly across the organization.
The foundation of the mood board is imagery that captures the look and feel of your brand identity. The type of images vary across organizations and business types, but the images we choose here will guide us throughout the web design process, so it’s important we get them right. They might be images of your key products, action shots of your facility or offices, or visual representations of your customers or target audience.
When it’s all said and done, we bring these elements of imagery, brand experience, color, and typography together into one succinct deliverable that serves two purposes. First, it gives you your first real vision as to what the site will look and feel like when we’re done. It’s your chance to weigh in on any of these elements to make sure that we’ve collaborated to get to a vision that’s pleasing to you and demonstrates who you want to be on the web. Secondly, you can use this piece as a part of your larger brand identity (or to build your brand identity if you’re just starting out) to help make sure that other elements of your business carry through these visual elements. Typography and palette can be used to build business cards or letterhead, for example. We can help customize a Prezi template or PowerPoint presentation template file that you use again and again to keep your branding on point. The sky is the limit, but it all starts with the mood board.