Pre-Dev Process: User Personas

Pre-Dev Process: User Personas

As part of our web design services, we offer a 10-step predevelopment process that helps us execute your vision for your new site. 10 steps sounds like a lot, and it is! But it’s also the best way for us to get to know you and your organization so we can build you a website that speaks to your goals, your vision, and your company culture. The process includes design comps, wireframes, conversations with key stakeholders and potential site users, all with the goal of developing the perfect web experience, tailored to the needs of your audience. Every piece of that puzzle has value, but today we’re talking about the Wireframe. 

So who are these people? What are User Personas?

If you’ve been following this series, you know that by the time we get to this stage, we’ve already had multiple conversations with potential users and key stakeholders. The user personas are the culmination of all of that research, and will be used as guides as we move into the site map, moodboard, wireframe, and high-fidelity comp segments of the process. It’s one small piece of the puzzle, but it’s an important piece. These personas (usually 2-4, depending on what the research tells us about your organization or business needs) will be used to make design and development decisions as we move forward. 

After we speak, our creative team generates the User Persona document. Within each User Persona provided, you will find key insights about a potential user of your site. These users are based on actual research, but are purely hypothetical, often combining the wants and needs of multiple individuals into the each final persona. The summary includes a title, occupation, workplace, archetype, guiding quote, and brief biography. It goes on to detail the goals and motivations of the individual, the needs they have in a website like yours, and the challenges and frustrations they face when interacting with websites like your own. Their preferred content delivery and likely brand affiliations all come together to act as guidelines and considerations when we develop the site map and subsequent design elements along the way. 

At True Productions, we make your business work for you by bringing your vision to life–but that’s a cooperative, iterative process that requires input at each stage. It’s vital to us that at the end of the project you’re delighted with the site we’ve built. This is another checkpoint along the way to development that helps us make sure that you are not just “okay” with the design we’ve created together, but excited by it!