How Does Marketing Automation Help Drive the Perfect Customer Lifecycle?
In order to help your business work for you, True Productions recommends a framework we call the Perfect Customer Lifecycle. This concept explains what business automation can do for you to transform your small business. By thinking through each phase of the perfect customer lifecycle, you’ll have the opportunity to address the problems most commonly faced by organizations like yours, and get in front of them with real solutions, saving time, effort, and money. In order to grow your business, you HAVE to be conscious of the experience that your leads, prospects, and customers are having at every step of their journey.
The first step is to attract interest to your site, with awesome content that grabs people’s attention.
Next, you need a plan to capture leads, by encouraging sign ups or opt-in activity on your site.
In step 3, you’re going to focus on how you nurture prospects, by creating a consistent valuable stream of content (such as a monthly newsletter) and personalized automated follow-ups.
Next up is converting sales–consider how you turn your browsers into buyers with an effective lead management strategy and seamless e-commerce tools.
In step 5, consider how you’re going to deliver and satisfy your newly converted customers. Here’s where you deliver on the promises you made during the previous stages.
Next, develop ways to upsell your customers. Keeping customers happy and engaged with your content is one of the best ways to grow recurring revenue.
Finally, use those happy customers to get referrals through loyalty programs, reward programs, or partner referral programs to grow your business.
What Is A Chicago Marketing Automation Company?
A Chicago marketing automation company allows you to streamline processes with business automation tools. These tools connect all channels such as email communication, website content delivery, text messages, and more so that your customer’s experience is entirely seamless.
Marketing automation in Chicago operates with one simple goal in mind: efficiency. Essentially, implementing Chicago marketing automation services makes your business work for you. With a professional Chicago marketing automation agency, your business is equipped to grow, advance, and succeed.
Because Chicago marketing automation services boost efficiency and maximize productivity, they stand out as an incredible opportunity for companies to take advantage of. A Chicago marketing automation agency gives you an easy, simple, and cost-efficient way to increase your capabilities without wasting any time.
True Productions is a premier digital media company that specializes in Chicago marketing automation services. As a Chicago marketing automation company, we connect all website aspects to customer relationship management (CRM) systems.
At True Productions, we believe that if you repeat a process or operation more than three times, it should be automated. This saves you valuable time, money, and energy. Working with an experienced Chicago marketing automation company makes it easy to transform your business for the better with automation.
What Are The Benefits Of Using Marketing Automation In Chicago?
Marketing automation is an invaluable resource that businesses of all sizes can and should take on. Enlisting the help of a Chicago marketing automation company makes it easy to reap the benefits of automation, some are which include:
Generate Qualified Leads
With an experienced Chicago marketing automation company, your business can access data that allows for collecting more leads that are genuinely interested in buying your products or services.
Finding and collecting new leads is great, but it doesn’t mean much if you cannot convert them into customers and clients. A Chicago marketing automation company allows you to convert these leads into clients by getting in front of the people who are in search of your products or services at the right moment.
Engage With Your Audience
Converting potential customers into actual customers requires that you reach and engage with the customer in a profound way. A Chicago marketing automation agency has the tools and resources for you to never miss an opportunity to connect with your target audience.r data, generate new leads, and identify opportunities. True Productions connects all website aspects to CRM systems.
Automation is key for saving time. A professional Chicago marketing automation company can take repetitive, time-consuming, and non-central tasks off of your plate so that you can focus on carrying out your company’s mission.
Collecting and converting qualified leads directly leads to an increase in sales. Utilizing marketing automation in Chicago allows you to conduct more sales, which yields a considerable increase in your return on investment.
What Chicago Marketing Automation Services Are Available?
True Productions stands out as a marketing automation agency in Chicago because we are a highly service-based organization. Providing exceptional customer service is practically a given for all of our projects.
When it comes to marketing automation in Chicago, there are several different areas of focus to choose from. At True Productions, we use Infusionsoft by Keap to successfully and efficiently automate our client’s work. Listed below are some of the main focus areas for Chicago marketing automation services:
- Sales & Marketing – Sales and marketing is the most popular area of service for marketing automation in Chicago and the rest of the world. Automating various aspects of sales and marketing allows you to quickly and easily connect with prospective customers.
- Customer Relationship Management (CRM) – Sales, marketing, and CRM are all heavily related and dependent on one another. Successful marketing automation is connected to CRM on all levels to gain insights and see opportunities for advancement.
- Reporting & Analytics – Chicago marketing automation services allow your business to easily see, assess, and evaluate its performance. At True Productions, we use an analytics dashboard to keep track of traffic, data, statistics, metrics, and more to help our clients make smart, informed business decisions.
- Payments & Finance – Payments should be made efficiently, securely, and privately. A Chicago marketing automation company can help you automate this process to easily and safely accept credit cards, send invoices, track payments, and more. You can even add a pay now button on your invoices so that you get your money even faster.
- Email Marketing – Email marketing offers a great opportunity for businesses to nurture leads, engage with their audience, and generate revenue. A Chicago marketing automation agency can help your business craft well-written, compelling, and engaging emails to reach thousands of people with a personal touch.
- Sales Pipeline Management – Pipeline management is a lucrative step in the sales process that often gets overlooked. Sales pipeline automation moves leads to the next step in the purchase process. This ensures that no leads fall through the cracks.
- Appointment Scheduling – If your business needs to schedule appointments of any kind, automating this process will save you time, energy, and money. With a Chicago marketing automation agency, you don’t have to worry about any back-and-forth scheduling complications.
How Can Marketing Automation In Chicago Improve The Consumer Experience?
Marketing automation does more than benefit businesses. It benefits the consumer as well. With the right Chicago marketing automation agency, your customers, clients, and visitors will be given the ultimate customer service experience.
At True Productions, we are passionate about customer service. Everything that we do for our clients seeks to achieve the perfect customer life cycle. Good Chicago marketing automation services should work to execute the steps of this cycle, which are listed here:
- Attract Interest
- Capture Leads
- Nurture Prospects
- Convert Sales
- Deliver & Satisfy
- Upsell Customers
- Get Referrals
How Can Marketing Automation In Chicago Improve The Consumer Experience?
Executing business processes takes time, attention to detail, and hard work. Working with professional Chicago marketing automation services allows you to streamline these processes and maximize efficiency.
Whatever task or operation needs to be automated, a Chicago marketing automation company can take care of it. At True Productions, we conduct a variety of Chicago marketing automation services for our clients, and listed below are some of the most popular features:
- Track Email Open Rates & Click Rates
- Trigger Specific Actions To Take Place Once A Product Is Purchased
- Track Visitor’s Journey On Your Website
- Send Custom-Tailored Messages To Thousands Of Members In Target Audience
- Allow Customers To Safely & Securely Store Passwords & Credit Cards Online
- Follow Up With Customers & Clients To Get Feedback
Automation Is Changing Our Client's Lives
Our general rule is if you do something more than three times, it can probably be automated. How many times have you copied and pasted the same email language? How about downloaded a CSV file to check in on the stats of a recent marketing effort?
The solutions we design are built around you and how you operate. Would you like to receive a text message when a sale is made on your online store? No problem. Prefer that you have a dedicated page to see all your members and what they are doing? We can make that happen.
- Have specific actions trigger automatically once a specific product is purchased
- Track email open rates and clicks to make sure people are looking at what you are sending them
- Find out how many people are looking at specific content or what they are clicking on
- Send text messages to notify, promote, or inspire
- Send thousands of messages with each one being tailored to that contact
- Enjoy operating your business with a real database instead of files or an Excel spreadsheet
- Let your customers store their credit cards and passwords without jeopardizing their safety
True Productions – A Leading Chicago Marketing Automation Agency
True Productions is a premier digital media company that specializes in marketing automation in Chicago. For years, our work as a Chicago marketing automation agency has helped our clients grow, advance, and excel.
At True Productions, we have seen firsthand how automation has changed our client’s businesses for the better. We tailor our Chicago marketing automation services and solutions to meet your specific needs and operations.
If you would like to learn more about our work as a Chicago marketing automation company, True Productions would love to help. Our experts in marketing automation in Chicago are always happy to answer questions and offer guidance. Call us at (312) 392-0878 or Contact Us Here!