As fall settles in, most of us start winding down from the summer craziness and start planning new projects and goals for the last quarter. It’s also the perfect time to start a new website or refresh an existing website for the new year.
We’ve put together a list of the 6 most important things you need to know to get started:
#1: Know your vision.
Vision is everything. It’s the big picture. It’s the mission statement. It’s what separates you from your competition. The most successful websites we have created are for companies that have a clear vision of who they are and what they want to achieve with their website.
#2: Know the purpose.
What is the reason you want to create a new website? Do you need a landing page to showcase a new product? Are you selling a product or service? Is the purpose of your site to capture leads and/or market yourself more efficiently or do you simply just to want make your company look good online?
#3: Know the assets.
Assets are items that are useful to your website creation. They enrich the look and feel of the site. Assets include content/text, testimonials, images, graphics, video, etc. You might have existing assets that you can use or maybe you need help creating new assets. It’s good to have an idea of what you already have and what you still need created so that we can plan accordingly.
#4: Know what the terms “domain name” and “web hosting” mean.
This can often be confusing if you are not in the tech world. A domain name is the name of your website. You have to purchase a domain in order to own the rights to that name. For example, our domain name is www.trueproductions.com. Web hosting is a service or provider that hosts, or stores, your website on special computers called servers. Some companies, such as GoDaddy, allow you to purchase the domain and sign up for hosting in the same place. We offer hosting with WP Engine as an option with our services.
#5: Know that we are not mind readers.
As professionals, we are happy to offer suggestions, dream up big ideas, or run with a design concept; but design is subjective, and you know your company and mission the best. We need feedback in order to pull off the best website possible for your vision. The more involved you are, the better the results.
#6: Know that you should be proud of you new site.
Like it or not, people judge you by your website. Get excited to have a website that you are proud to put on your business card or social media profiles! You shouldn’t be embarrassed to show people your site. It’s a reflection of you and your company. Show it off.