Market Research

After the Stakeholder Interviews our team conducts market research to gain a thorough understanding of your organization’s place in the market. During this phase, we research each of the following questions: 

  • Who is your competition? 
  • What are the current industry trends?
  • How large is your target market?
  • What are your competitors’ strengths and weaknesses?
  • How are their websites constructed–what are they doing right, and what are they doing wrong?

The culmination of this process is a Research Summary and Research Ramp-Up outline. You’ll receive a detailed summary that outlines the answers to each of these questions, as well as key insights about industry trends and what your competitors are doing.