After the Stakeholder Interviews our team conducts market research to gain a thorough understanding of your organization’s place in the market. During this phase, we research each of the following questions:
Who is your competition?
What are the current industry trends?
How large is your target market?
What are your competitors’ strengths and weaknesses?
How are their websites constructed–what are they doing right, and what are they doing wrong?
The culmination of this process is a Research Summary and Research Ramp-Up outline. You’ll receive a detailed summary that outlines the answers to each of these questions, as well as key insights about industry trends and what your competitors are doing.