User Research

Great UX Design is grounded in great user research – driven by user insights while balancing priorities and technical feasibility. The goal of user research is to take the knowledge and insights gained from users to create user-centered solutions.

We conduct Primary Research by interviewing potential end users, which helps us collect qualitative data. This method explores the user’s attitudes, behaviors, and opinions as well as helps us understand the context behind why trends and patterns arise.

Photo of a zoom user interview being conducted