Stakeholder Interviews

Stakeholder interviews are a big deal in UX design. They help establish the foundations for any project by providing valuable insights that would otherwise be difficult — even impossible — to obtain. These insights guide the flow of the entire project, such as business goals, technical constraints, usability problems, and more. A stakeholder is anyone within an organization who can offer useful advice about the product and ultimately help simplify the design process. Additionally, stakeholders rely on the product’s success for their own gain, either personally or professionally. Although these are normally high-level employees, stakeholders can be lower-level employees or even prominent users.You’ll be surprised at just how differently each stakeholder interacts with the product. Analyzing these perspectives will help you better understand what stakeholders want and need from the product.

photo of Manasvi conducting a stakeholder interview