Not unlike an architectural blueprint, the wireframe provides a map for how the site will be built. It takes into account the user interface design, to consider how your final users will interact with each section of the page. Where will there be images, movement, or calls to action? It all comes to light in the wireframe. Furthermore, considering the UI/UX aspects of the site separately from the graphical elements helps to focus on the user interface alone, without getting distracted by stock image choices, font color, or other visual elements.